V2i (Vision to Implementation) are urban designers that specialise in providing master planning, detailed urban design and visualisation services that span from initial visioning and development approval through to stage by stage design implementation and marketing.

Project

Online branding and marketing for V2i

Overview

To develop an online presence within their industry by building a new website, implementing search engine optimisation as well as connecting with past, current and potential clients worldwide.

Coordinating The Elements

Digital Cartel had to implement all the online platforms for V2i. We started with research and a focus group in their industry to come up with the best and most visual design for their website that would be aesthetically pleasing as well as keep customers on their site longer. We then developed email templates that would drive traffic to V2i in all forms; to their website and to the phones. Thus creating more work for V2i globally. Finally we had to clean, wash and build a database for V2i.

Staying In Touch

After creating V2i’s online marketing solution and developing visual and informative material we managed to increase their client base in a matter of months. With the Global Financial Crisis (GFC) in full swing in 2009 and it affecting the building and development industries harder than most, our work was cut out for us. We had to develop a campaign that invoked trust and commitment to the industry in the shortest amount of time without lowering the high standards that V2i work in.

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