Because of the current economic climate and how sales are going for new apartment complexes, the team behind the new Edenview Apartments came to Digital Cartel to try a fresh approach. Instead of using traditional forms of selling and an agent Edenview employed DC to market their apartments to the larger worldwide market.

Edenview Email Marketing

After building a unique website for the complex to wipe out competition and choice on traditional real estate websites for the potential buyers; Digital Cartel then instigated a marketing campaign directly to people viewing the unique website. The results have been outstanding to date. This was purely a numbers game; the more people we target the more people that will view what our clients are selling!

HIT ‘n’ RUN being a cutting edge retail chain selling labels such as Emily the Strange, OG Abel, Osiris and TapOut to name a few needed to use a medium to talk with their customers that is cutting edge and fits in with their genre.

HIT’ n’ RUN approached Digital Cartel to use both an email marketing campaign and social media campaign to let their customers know of new stock arriving, sales in store and ultimately their warehouse sale. Researching their demographic DC found that it was best to get in front of the trend setters in their demographic and then use referral marketing to get their message across. This worked phenomenally well with all sales selling out in just a matter of hours…

After building all the collateral such as website, SEO and email templates DC implemented a 5 prong email marketing campaign to target potential affiliates. Letting technology do the work DC were able to see who was reading what email and then can tailor the marketing campaign to that person. This made the first campaign quite successful and thus DC have been employed to continue the project indefinitely.

Digital Cartel implemented new collateral including a website that fits in with today’s technology so potential customers can now book a Cobalt Cottage across all reservation sites throughout the world as well as on their own site. The idea and concept was to make it easy to find and book. To compliment the website Digital Cartel also designed and developed an online marketing campaign and traditional marketing campaign (including fliers around the town) that has now built Cobalt Cottages as the best branded and marketed accommodation destination in Broken Hill.

DC did this using Stereosonic’s existing database as well as building a new database of event goers. Using DC’s tBase email and sms platform DC managed to communicate to a broader range of potential festivalgoers.

Given only 4 weeks to reach our clients targets we developed a social media campaign as well to compliment the marketing of the event. Cross promoting the event over all forms of electronic communication DC were able to deliver on the results.

The Problem (Before we came along)

FCCC had a database in Micorsoft Outlook of some 3,500 people that they had met over many years working in this industry. Some of those (we didn’t know how many) had email address’ and FCCC wanted to contract them to raise our profile so they would think about FCCC, ring up, and use FCCC services so that FCCC would MAKE MORE MONEY!!!!

FCCC had thought about sending an email from within Outlook™ but that was doomed before they started.

And then we met Jack…..

The Solution

Digital Cartel have provided FCCC with a platform to migrate the 1200 contacts with email address’s to a platform that can email them. In addition D.C has set up the templates and different formats that was needed to contact them specifically when FCCC needed, whether it be interest rate changes or the principal’s musing.

FCCC branded Email Newsletters

The Outcome

FCCC now have an active database of 1200 people whom they email at least monthly with the principal’s musing, interest rate changes etc. This has resulted in FCCC selling 5 more products that they would of and also put FCCC at the forefront of so many minds with comments coming back from lots of people agreeing, commenting or sharing other information. The only thing it lacks is more time from the client so they could do more and more…

Project

Build an interactive website for Queensland Racing’s ‘QTIS 600′

Overview

To develop an online presence within their industry by building a new website and implementing search engine optimisation.

Coordinating the elements

Dealing with such a large organisation as Queensland Racing, Digital Cartel had to coordinate all the elemnets of design, development and implementation through many board meetings and different departments. Digital Cartel did this by developing project management that was transparent; it was anticipated that the Client will see the results and not experience the internal workings as too many departments were involved. QTIS 600 was given a full understanding as to the progress of the project at all times.

Project

‘Brand Central’ for Biofest 2010

Overview

Implement and develop a brand as well as a traditional and online presence for the erosion and sediment industry in Australia. After the brand management was implemented, Digital Cartel was assigned the setup and marketing of the conferences themselves nationally.

Coordinating the elements

Biofest 2010 was a startup idea and the brainchild of the leaders in the erosion and sediment industry. Because it was a startup, Digital Cartel had to start from scratch. From logo design all the way through to brand awareness. For Digital Cartel to manage this project we had to break the project up into unique elements… Design, research, event management, development, marketing and strategy. By breaking it up we were able to manage the project more efficiently and deliver the project in the short amount of time that was given to us.

Staying in Touch

Traditionally this industry has not moved into the email and communication arena as quickly as most other industries. So Digital Cartel has implemented tried and true practices of staying in touch and getting potential delegates to the conferences. Digital Cartel built a database of local councils, developers, landscape architects, landscapers and installers and used these companies to spread the word about the Biofest conference. Also for brand awareness, we initiated traditional print ads as well as cost per click advertising so wherever potential delegates looked within their field and industry; Biofest was the first thing they saw!

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