Cost-per-Click (CPC) advertising is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an ad you’ve placed in a search engine’s results. The more you agree to pay per click for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results.

CPC programs are getting more competitive and expensive. Therefore no matter how overwhelming and complex the process, it’s critical to have an effective cost per click management strategy in place. A strategy that involves ongoing planning, execution, measurement and analysis.

Your Campaign process will consist of:
Campaign setup, monitoring, analysis, updates, ROI tracking.

Note: Daily CPP (cost per click) is payable by client monthly.

Digital Cartel is in partnership with ReachLocal. ReachLocal is Google’s largest worldwide partner. Our unique technology will not only automate and track your search engine advertising campaign across Google AdWords, but will continuously improve your ad’s front page position and cost per click as it learns what keywords are bringing you new business. We are the only company in the world with the technology to know which keywords people are typing into Google that are making your phone ring, getting you emails and online enquiries & purchases.

Within this package we identify with you:

• Your desired campaign (target audience);
• Keywords (those with which you identify your business, and suggested additional keywords based on analysis);
• Bid per keyword (this determines the precedence spot where your PPC campaign will appear);
• Maximum daily click amount.

Once set up, we provide to you a fortnightly per click, ROI and site traffic analysis and will update the campaign if required. The most important aspect of Google AdWord Campaigns, Yahoo search engine and ninemsn ad search is generating a clear ROI via Click per Action (CPA), whereby we succeed in maximising your return and reducing your daily cost per click through establishing clear logical traffic pathways for your current and potential clients.