The real value of Digital Broadcasting is that it will build up a core of consistent recipients attuned to your offering. Digital Broadcasting then generates a life of its own. Patrons who like and appreciate your offering tend to send your Digital Broadcasts to likeminded friends, and so on. In advertising terms this is called viral marketing. Viral marketing tends to spread your message’s far and wide in ways and patterns you would probably never have imagined.

Grabs

Because Grabs are so small in content provision there is very little scope for anything remotely commercially attributable directly through the Grabs themselves. The commercial value lies in the links which can be attached to Grabs downloaded through sites such as YouTube, Facebook, etc. Therefore the real value of Grabs lies in continuing to provide regular, consistent and recognisable uploads.

Blogs

A ‘standard’ blog is a simple matter of recording your efforts in either an appropriate audio file or a video file for uploading to the ‘ether’. Your efforts are then able to be received on a number of mediums, depending on the original construction and file integrity of your blog. This process publishes your information and provides the facilities to generate responses and feedback. More commercially oriented blogs require some backend facility where the desired commercial activity can be transacted. Such a facility is a correctly configured website containing the ‘pages’ appropriate to your requirements.

Your blog will direct potential clients to your website and any commercial transactions are completed there. Therefore the real value of blogging lies in continuing to provide regular, consistent and recognisable uploads. The commercialisation of a blog is achieved through the inclusion of links to the commercial aspects of the subject under discussion. In this way correspondents may then elect to follow the links offered.

Podcast

A podcast is essentially a personal radio show (audio podcast) or TV show (video podcast). Podcasters offer their own creations to the waiting populace by creating their offering in specially designed files and then uploading those files to the public domain through sites such as YouTube and Facebook, etc. A more commercially oriented podcast requires some backend facility where the desired commercial activity can be transacted. Such a facility is a correctly configured website containing the ‘pages’ appropriate to your requirements. Your podcast will direct potential clients to your website and any commercial transactions are completed there.

Just as regular radio and TV shows have their own specific formats your podcast should have its own defined format – say some distinctive music used in every episode which indicates over time that this is a “such and such” podcast; that every episode follows a consistent format so that regular patrons come to know (again) that this is a “such and such” podcast.

Part of the podcast upload procedure is to offer your podcast to universal sites such as Facebook and YouTube. The viral marketing aspects of this facility can be immense. Podcasts should provide direct links to a standard website wherein you can offer such things as an ecommerce facility to sell your wares on-line, or access to a discussion blog where you can answer technical or other questions put forward by contemporise or fans.

Traditional Public Relations

Public relations are all about building a great public image and broad public awareness of your company and the services you have to offer. Successful public relations can help build your credibility in the minds of targeted customers, manage any crisis that arises, and build goodwill within your target market through community and philanthropic programs.

Your customers are listening to what people have to say about you – we want to make sure all the good stuff about you finds its way into the media. Our public relations services are the best way to spread around the good word about your business.

Customers perceive the media as an unbiased third party to give them advice on the best companies and what they have to offer. Effective public relations campaigns take advantage of this.  We know you have a lot to brag about, so let us help you spread the word.

Our public relations strategy addresses several key areas including:

• Profiling
• Media relations
• Event support
• Crisis communication
• Cause-related marketing & corporate social responsibility

Web Analysis Reporting

Digital Cartel offers a wide range of web analysis reporting, all of which can be customised to suit your specific needs.
Our reports can deliver but are not limited to:

• Show activity levels & trends, detect sudden changes for examination
• Align the relevancy & amount of website content with users’ needs by studying browsing, search & online enquiry behaviours.
• Measure the success of online campaigns and their effect on the website.
• Web analysis tools that offer email automation by which campaign reports can be emailed at regular intervals to all concerned with the campaign.
• Reveal areas to focus on for site improvement and develop potential ideas for improvement.
• Ensure that newly introduced changes perform as planned and assess their impact on the rest of the site performance.
• Ensure high degrees of site availability and integrity. This may involve hyperlink integrity, page title integrity, metadata coverage, alternative text for images, page download speed, internal search processing speed, average size of PDFs downloaded.